While designing and building a website to look as appealing, interesting and informative as possible it is easy to lose sight of the full spectrum of users, each with varying levels of ability, who may be attempting to access your content. Not only may you be risking the missed opportunity to connect with a wider audience who have some form of impairment, but you could even be construed as discriminating against the less able if your site is not designed or built with a healthy awareness of accessibility at all times.
Website promotion is one of the most basic yet most vital factors
of e-business. If your website isn’t placed in front of a
targeted audience, those that will benefit from what you have to
offer, the website loses its purpose altogether. Thus, website
promotion is something that should be considered at all times,
especially when the website is initially being developed.
The right website should convey the intended message, highlight the products or services, detail the services, look professional, enhance the personal or corporate image and be easily accessible. To achieve these, the website checkers play an important role in improving the effectiveness of the website as a tool of communication. The checkers monitor millions of websites, determine where they are hosted, find out the owner of the websites and give an overview of the content of websites, to determine whether it is safe for viewing. The factors to consider when developing a website include: